2019-07-30
The role of emotions in cause-related marketing - How facial emotion portrayals affect different aspects of campaign effectiveness
Publication
Publication
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, , , , , , | |
Genevsky, Alex, Chan, Hang-Yee | |
hdl.handle.net/2105/48796 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Hansmann, Dana. (2019, July 30). The role of emotions in cause-related marketing - How facial emotion portrayals affect different aspects of campaign effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/48796
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