The role of emotions in cause-related marketing - How facial emotion portrayals affect different aspects of campaign effectiveness

Additional Metadata
Keywords	emotions, cause related marketing, willingness to pay, attitude, charity, product type, altruism
Thesis Advisor	Genevsky, Alex, Chan, Hang-Yee
Persistent URL	hdl.handle.net/2105/48796
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hansmann, Dana. (2019, July 30). The role of emotions in cause-related marketing - How facial emotion portrayals affect different aspects of campaign effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/48796

Publication