2019-07-30
Got a membership card? My generosity depends on it. The moderating effect of self-construal on the relationship between perceived social group status of a charitable cause (in- vs. out-group) and donation behavior
Publication
Publication
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Genevsky, Alex, Brodin, A.K. | |
hdl.handle.net/2105/48797 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Schop, Laura. (2019, July 30). Got a membership card? My generosity depends on it. The moderating effect of self-construal on the relationship between perceived social group status of a charitable cause (in- vs. out-group) and donation behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/48797
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