2019-07-30
Can the face of evil do good? Examining the identifiable villain effect on charitable behaviour
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| Genevsky, Alex, Brodin, A.K. | |
| hdl.handle.net/2105/48798 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Foody, William. (2019, July 30). Can the face of evil do good? Examining the identifiable villain effect on charitable behaviour. Marketing Management. Retrieved from http://hdl.handle.net/2105/48798 |
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