2019-07-30
Can the face of evil do good? Examining the identifiable villain effect on charitable behaviour
Publication
Publication
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Genevsky, Alex, Brodin, A.K. | |
hdl.handle.net/2105/48798 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Foody, William. (2019, July 30). Can the face of evil do good? Examining the identifiable villain effect on charitable behaviour. Marketing Management. Retrieved from http://hdl.handle.net/2105/48798
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