2019-07-30
Identifiability in charitable appeals: Research into the identifiability of the victim and villain on donation behavior
Publication
Publication
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| , , , , , | |
| Genevsky, Alex, Brodin, A.K. | |
| hdl.handle.net/2105/48799 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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van den Heuvel, Elmi. (2019, July 30). Identifiability in charitable appeals: Research into the identifiability of the victim and villain on donation behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/48799 |
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