2019-07-30
Identifiability in charitable appeals: Research into the identifiability of the victim and villain on donation behavior
Publication
Publication
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Genevsky, Alex, Brodin, A.K. | |
hdl.handle.net/2105/48799 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
van den Heuvel, Elmi. (2019, July 30). Identifiability in charitable appeals: Research into the identifiability of the victim and villain on donation behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/48799
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