Identifiability in charitable appeals: Research into the identifiability of the victim and villain on donation behavior

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Keywords	charitable donations, identifiability, villain, victim, anger, distress
Thesis Advisor	Genevsky, Alex, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/48799
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van den Heuvel, Elmi. (2019). Identifiability in charitable appeals: Research into the identifiability of the victim and villain on donation behavior. In Marketing Management.http://hdl.handle.net/2105/48799

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