How does ad transparency influence consumers’ attitude towards the brand?

Additional Metadata
Keywords	ad transparency, attitude towards the brand, personalization-privacy paradox
Thesis Advisor	Martinovici, A., van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/48801
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Prins, Carlijn. (2019, July 30). How does ad transparency influence consumers’ attitude towards the brand?. Marketing Management. Retrieved from http://hdl.handle.net/2105/48801

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