How does ad transparency influence consumers’ attitude towards the brand?

Additional Metadata
Keywords	ad transparency, attitude towards the brand, personalization-privacy paradox
Thesis Advisor	Martinovici, A., van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/48801
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Prins, Carlijn. (2019). How does ad transparency influence consumers’ attitude towards the brand?. In Marketing Management.http://hdl.handle.net/2105/48801

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