2019-07-30
Full Funnel Customer Touchpoint Optimization - An attribution model approach
Publication
Publication
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, , , , , , | |
Martinovici, A., van t Klooster, Erik | |
hdl.handle.net/2105/48802 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Muntean, Robert. (2019, July 30). Full Funnel Customer Touchpoint Optimization - An attribution model approach. Marketing Management. Retrieved from http://hdl.handle.net/2105/48802
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