Full Funnel Customer Touchpoint Optimization - An attribution model approach

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Keywords	Robert Muntean, Attribution Modeling, Touchpoints, Marketing, customer journey, customer experience, ROAS
Thesis Advisor	Martinovici, A., van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/48802
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Muntean, Robert. (2019, July 30). Full Funnel Customer Touchpoint Optimization - An attribution model approach. Marketing Management. Retrieved from http://hdl.handle.net/2105/48802

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