Full Funnel Customer Touchpoint Optimization - An attribution model approach

Additional Metadata
Keywords	Robert Muntean, Attribution Modeling, Touchpoints, Marketing, customer journey, customer experience, ROAS
Thesis Advisor	Martinovici, A., van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/48802
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Muntean, Robert. (2019). Full Funnel Customer Touchpoint Optimization - An attribution model approach. In Marketing Management.http://hdl.handle.net/2105/48802

Publication