“I am a Twitch subscriber. Now what?”: how does subscribing to a gaming broadcasting channel changes online user behavior

Additional Metadata
Keywords	twitch, master thesis, subscription, quasi-experiment
Thesis Advisor	Chen, X., Liberali, Jordana
Persistent URL	hdl.handle.net/2105/48804
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Badau, Dragos. (2019). “I am a Twitch subscriber. Now what?”: how does subscribing to a gaming broadcasting channel changes online user behavior. In Marketing Management.http://hdl.handle.net/2105/48804

Publication