2019-07-30
Luxury E-Commerce: Blessing or Curse? | Does the level of exclusivity of luxury products on e-commerce affect the total perceived luxuriousness of a luxury brand?
Publication
Publication
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Chen, X., van t Klooster, Erik | |
hdl.handle.net/2105/48805 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Gkogkou, Anastasia. (2019, July 30). Luxury E-Commerce: Blessing or Curse? | Does the level of exclusivity of luxury products on e-commerce affect the total perceived luxuriousness of a luxury brand?. Marketing Management. Retrieved from http://hdl.handle.net/2105/48805
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