2019-07-30
Influence of an offline promotional event on an online paid media advertising. The example of a fashion show and a YouTube campaign
Publication
Publication
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Chen, X., van t Klooster, Erik | |
hdl.handle.net/2105/48806 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Arendt, Agata. (2019, July 30). Influence of an offline promotional event on an online paid media advertising. The example of a fashion show and a YouTube campaign. Marketing Management. Retrieved from http://hdl.handle.net/2105/48806
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