Influence of an offline promotional event on an online paid media advertising. The example of a fashion show and a YouTube campaign

Additional Metadata
Keywords	YouTube, causal influence, synthetic control, multichannel marketing
Thesis Advisor	Chen, X., van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/48806
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Arendt, Agata. (2019). Influence of an offline promotional event on an online paid media advertising. The example of a fashion show and a YouTube campaign. In Marketing Management.http://hdl.handle.net/2105/48806

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