Corporate apologies on social media: How saying sorry impacts consumer perception

Additional Metadata
Keywords	corporate, apologies, social, media, Twitter, consumer
Thesis Advisor	Chen, X., Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/48807
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Martins Nunes da Silva Carlos, Joana. (2019, July 30). Corporate apologies on social media: How saying sorry impacts consumer perception. Marketing Management. Retrieved from http://hdl.handle.net/2105/48807

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