2019-07-30
Corporate apologies on social media: How saying sorry impacts consumer perception
Publication
Publication
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, , , , , | |
Chen, X., Fytraki, Agapi | |
hdl.handle.net/2105/48807 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Martins Nunes da Silva Carlos, Joana. (2019, July 30). Corporate apologies on social media: How saying sorry impacts consumer perception. Marketing Management. Retrieved from http://hdl.handle.net/2105/48807
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