Corporate apologies on social media: How saying sorry impacts consumer perception

Additional Metadata
Keywords	corporate, apologies, social, media, Twitter, consumer
Thesis Advisor	Chen, X., Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/48807
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Martins Nunes da Silva Carlos, Joana. (2019). Corporate apologies on social media: How saying sorry impacts consumer perception. In Marketing Management.http://hdl.handle.net/2105/48807

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