Covert marketing efficiency: An experimental assessment of covert marketing strategies

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Keywords	Covert, Marketing
Thesis Advisor	van t Klooster, Erik, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/48812
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Sluis, Mike. (2019, July 30). Covert marketing efficiency: An experimental assessment of covert marketing strategies. Marketing Management. Retrieved from http://hdl.handle.net/2105/48812

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