Covert marketing efficiency: An experimental assessment of covert marketing strategies

Additional Metadata
Keywords	Covert, Marketing
Thesis Advisor	van t Klooster, Erik, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/48812
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Sluis, Mike. (2019). Covert marketing efficiency: An experimental assessment of covert marketing strategies. In Marketing Management.http://hdl.handle.net/2105/48812

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