The effect of using Experiential Marketing campaigns in advertising on Purchase Intention in the FMCG sector

Additional Metadata
Keywords	Experiential Marketing, Experiential Advertising, Purchase Intention, Brand Attitude, FMCG
Thesis Advisor	van t Klooster, Erik, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/48813
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Touw, Annick. (2019). The effect of using Experiential Marketing campaigns in advertising on Purchase Intention in the FMCG sector. In Marketing Management.http://hdl.handle.net/2105/48813

Publication