2019-07-30
The effect of using Experiential Marketing campaigns in advertising on Purchase Intention in the FMCG sector
Publication
Publication
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van t Klooster, Erik, Ferecatu, Alina | |
hdl.handle.net/2105/48813 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Touw, Annick. (2019, July 30). The effect of using Experiential Marketing campaigns in advertising on Purchase Intention in the FMCG sector. Marketing Management. Retrieved from http://hdl.handle.net/2105/48813
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