What role brands play in banner advertising

Additional Metadata
Keywords	advertising, brands, online banners, brand attitude, interactive banners
Thesis Advisor	Ferecatu, Alina, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/48822
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Busuricu, Oana. (2019, July 30). What role brands play in banner advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/48822

Publication