What role brands play in banner advertising

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Keywords	advertising, brands, online banners, brand attitude, interactive banners
Thesis Advisor	Ferecatu, Alina, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/48822
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Busuricu, Oana. (2019). What role brands play in banner advertising. In Marketing Management.http://hdl.handle.net/2105/48822

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