Product placement reimagined: The effect of branded GIFs on brand attitude and intention to share

Additional Metadata
Keywords	Brand, Attitude, GIF, Product Placement, Intention to Share
Thesis Advisor	Fytraki, Agapi, Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/48827
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kavelaars, Niels. (2019). Product placement reimagined: The effect of branded GIFs on brand attitude and intention to share. In Marketing Management.http://hdl.handle.net/2105/48827

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