2019-07-30
Product placement reimagined: The effect of branded GIFs on brand attitude and intention to share
Publication
Publication
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Fytraki, Agapi, Schoonees, P.C. | |
hdl.handle.net/2105/48827 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kavelaars, Niels. (2019, July 30). Product placement reimagined: The effect of branded GIFs on brand attitude and intention to share. Marketing Management. Retrieved from http://hdl.handle.net/2105/48827
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