Consumers' response in location-based advertising: an examination of impulse buying intention and brand attitude

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Keywords	Location-based advertising, privacy concerns, shopping motivation, sales promotions, impulse buying intention, brand attitude, ad attitude
Thesis Advisor	Fytraki, Agapi, Bhattacharjee, Amit
Persistent URL	hdl.handle.net/2105/48830
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Piket, Britt. (2019, July 30). Consumers' response in location-based advertising: an examination of impulse buying intention and brand attitude. Marketing Management. Retrieved from http://hdl.handle.net/2105/48830

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