Consumers' response in location-based advertising: an examination of impulse buying intention and brand attitude

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Keywords	Location-based advertising, privacy concerns, shopping motivation, sales promotions, impulse buying intention, brand attitude, ad attitude
Thesis Advisor	Fytraki, Agapi, Bhattacharjee, Amit
Persistent URL	hdl.handle.net/2105/48830
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Piket, Britt. (2019). Consumers' response in location-based advertising: an examination of impulse buying intention and brand attitude. In Marketing Management.http://hdl.handle.net/2105/48830

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