How could a brand-sponsored post effectiveness on Instagram be affected and moderated by the origin and type of influencer and ethnocentrism?

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Keywords	Instagram, Online marketing, Influencer marketing, ethnocentrism, celebrity origin, type of celebrity
Thesis Advisor	Fytraki, Agapi, Bhattacharjee, Amit
Persistent URL	hdl.handle.net/2105/48831
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gaydarova, Sofia. (2019, July 30). How could a brand-sponsored post effectiveness on Instagram be affected and moderated by the origin and type of influencer and ethnocentrism?. Marketing Management. Retrieved from http://hdl.handle.net/2105/48831

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