2019-07-30
How could a brand-sponsored post effectiveness on Instagram be affected and moderated by the origin and type of influencer and ethnocentrism?
Publication
Publication
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Fytraki, Agapi, Bhattacharjee, Amit | |
hdl.handle.net/2105/48831 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Gaydarova, Sofia. (2019, July 30). How could a brand-sponsored post effectiveness on Instagram be affected and moderated by the origin and type of influencer and ethnocentrism?. Marketing Management. Retrieved from http://hdl.handle.net/2105/48831
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