How could a brand-sponsored post effectiveness on Instagram be affected and moderated by the origin and type of influencer and ethnocentrism?

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Keywords	Instagram, Online marketing, Influencer marketing, ethnocentrism, celebrity origin, type of celebrity
Thesis Advisor	Fytraki, Agapi, Bhattacharjee, Amit
Persistent URL	hdl.handle.net/2105/48831
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gaydarova, Sofia. (2019). How could a brand-sponsored post effectiveness on Instagram be affected and moderated by the origin and type of influencer and ethnocentrism?. In Marketing Management.http://hdl.handle.net/2105/48831

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