To "cut" the need for meat: on the power of emotions and that over men

Additional Metadata
Keywords	pro-environmental behavior, message appeals, gender, beef consumption, emotional appeal, rational appeal, advertising
Thesis Advisor	Pauwels, Pamela, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/48852
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Warmer, Rachel. (2019, July 30). To "cut" the need for meat: on the power of emotions and that over men. Marketing Management. Retrieved from http://hdl.handle.net/2105/48852

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