To "cut" the need for meat: on the power of emotions and that over men

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Keywords	pro-environmental behavior, message appeals, gender, beef consumption, emotional appeal, rational appeal, advertising
Thesis Advisor	Pauwels, Pamela, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/48852
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Warmer, Rachel. (2019). To "cut" the need for meat: on the power of emotions and that over men. In Marketing Management.http://hdl.handle.net/2105/48852

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