The role of regulatory focus and emotions in product evaluation

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Keywords	regulatory focus, emotions, product evaluation, anxiety, excitement
Thesis Advisor	Pauwels, Pamela, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/48853
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dekker, Eline. (2019, July 30). The role of regulatory focus and emotions in product evaluation. Marketing Management. Retrieved from http://hdl.handle.net/2105/48853

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