Additional Metadata
Keywords Website design, online experimentation, impulsivity, impulse buying, impulse buying tendency, affective state, website morphing
Thesis Advisor Ferecatu, Alina, Liberali, Gui
Persistent URL hdl.handle.net/2105/48969
Series Marketing Management
Citation
Georis, Jeanne. (2019, August 5). Impulse buying in the digital age: The interaction between website designs, personality traits and mental states. Marketing Management. Retrieved from http://hdl.handle.net/2105/48969