How does the choice of marketing communication channel affect the purchase intention of the consumer?

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Keywords	marketing, communication channel, purchase intention, whatsApp, e-mail, consumer
Thesis Advisor	Berens, Guido, Gai, Jia
Persistent URL	hdl.handle.net/2105/49082
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pham, Nhu. (2019). How does the choice of marketing communication channel affect the purchase intention of the consumer?. In Marketing Management.http://hdl.handle.net/2105/49082

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