Brands taking stands: The effect of using social ‘hot’ topics in product advertising on brand attitude and consumer purchase intentions with the moderating role of consumer cause-involvement and the mediating role of guilt

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Keywords	Social advertising, Purchase intention, Brand attitude, consumer cause involvement, Marketing, guilt
Thesis Advisor	van Overveld, Mark, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/49529
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lieshout, Lucienne. (2019, September 12). Brands taking stands: The effect of using social ‘hot’ topics in product advertising on brand attitude and consumer purchase intentions with the moderating role of consumer cause-involvement and the mediating role of guilt. Marketing Management. Retrieved from http://hdl.handle.net/2105/49529

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