2019-09-12
The effect of organizational identification on the relationship between the visual framing of an advertisement and consumer’s willingness to pay
Publication
Publication
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Genevsky, Alex, Berens, Guido | |
hdl.handle.net/2105/49530 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Cerecedo Zhu, Alejandro. (2019, September 12). The effect of organizational identification on the relationship between the visual framing of an advertisement and consumer’s willingness to pay. Marketing Management. Retrieved from http://hdl.handle.net/2105/49530
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