Additional Metadata
Keywords Cause Related Marketing, Organizational Idenfitication, Willingness to Pay, Advertising, Visual Framing
Thesis Advisor Genevsky, Alex, Berens, Guido
Persistent URL
Series Marketing Management
Cerecedo Zhu, Alejandro. (2019, September 12). The effect of organizational identification on the relationship between the visual framing of an advertisement and consumer’s willingness to pay. Marketing Management. Retrieved from