The effect of organizational identification on the relationship between the visual framing of an advertisement and consumer’s willingness to pay

Additional Metadata
Keywords	Cause Related Marketing, Organizational Idenfitication, Willingness to Pay, Advertising, Visual Framing
Thesis Advisor	Genevsky, Alex, Berens, Guido
Persistent URL	hdl.handle.net/2105/49530
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cerecedo Zhu, Alejandro. (2019). The effect of organizational identification on the relationship between the visual framing of an advertisement and consumer’s willingness to pay. In Marketing Management.http://hdl.handle.net/2105/49530

Publication