Additional Metadata
Keywords hedonic consumption, shopping motivations, fashion, hedonic value
Thesis Advisor van t Klooster, Erik, Szymanowski, Maciej
Persistent URL hdl.handle.net/2105/49531
Series Marketing Management
Citation
Spasojevic, Anita. (2019, September 12). Hedonic shopping motivations across channels: Is shopping online as enjoyable as offline?. Marketing Management. Retrieved from http://hdl.handle.net/2105/49531