Additional Metadata
Keywords personalization, product type, personalized advertising, age
Thesis Advisor Fytraki, Agapi, Liberali, Gui
Persistent URL hdl.handle.net/2105/49532
Series Marketing Management
Citation
Battista, Cecilia. (2019, September 12). The power of a personal touch. Marketing Management. Retrieved from http://hdl.handle.net/2105/49532