Leveraging social media for promoting purposes in the publishing industry

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Keywords	publishing industry, social media, purchase intention, teaser, immersion, distraction, mediation
Thesis Advisor	Berens, Guido, Gai, Jia
Persistent URL	hdl.handle.net/2105/50149
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pernin, Lise. (2019, September 30). Leveraging social media for promoting purposes in the publishing industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/50149

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