Leveraging social media for promoting purposes in the publishing industry

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Keywords	publishing industry, social media, purchase intention, teaser, immersion, distraction, mediation
Thesis Advisor	Berens, Guido, Gai, Jia
Persistent URL	hdl.handle.net/2105/50149
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pernin, Lise. (2019). Leveraging social media for promoting purposes in the publishing industry. In Marketing Management.http://hdl.handle.net/2105/50149

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