Additional Metadata
Keywords publishing industry, social media, purchase intention, teaser, immersion, distraction, mediation
Thesis Advisor Berens, Guido, Gai, Jia
Persistent URL hdl.handle.net/2105/50149
Series Marketing Management
Citation
Pernin, Lise. (2019, September 30). Leveraging social media for promoting purposes in the publishing industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/50149