In this research, the product design optimization is addressed. The objective is to maximize an objective value such as margin, revenue or market share by composing a product based on multiple attributes. The Nested Partition (NP) method in com- bination with Genetic Algorithms (GA) and a machine learning method (CTREE) is used to optimize margin for a hairdryer manufacturer. Methods lead to high increases in margin compared to the current scenario in the hairdryer market.

Postek, K.S.
hdl.handle.net/2105/50491
Econometrie
Erasmus School of Economics

Zoutendijk, D. (2019, September 27). Product Design Optimization Via Conjoint Analysis. Econometrie. Retrieved from http://hdl.handle.net/2105/50491