Additional Metadata
Keywords green purchase intention, price premium, environmental attitude, purchase decision involvement, green purchasing inconsistency
Thesis Advisor Van den Bergh, B., Cito, Maria Cristina
Persistent URL
Series Marketing Management
Vos, Lotte. (2019, October 28). Is Attitude the Answer? The moderating effect of environmental attitude on the relationship between price premiums and green purchase intention. Marketing Management. Retrieved from