Optimizing search advertisements with consumer involvement

Additional Metadata
Keywords	Online experimentation, search advertising, message appeal, product involvement, click-through rate
Thesis Advisor	Ferecatu, Alina, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/50931
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jespers, Wessel. (2019, August 31). Optimizing search advertisements with consumer involvement. Marketing Management. Retrieved from http://hdl.handle.net/2105/50931

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