Optimizing search advertisements with consumer involvement

Additional Metadata
Keywords	Online experimentation, search advertising, message appeal, product involvement, click-through rate
Thesis Advisor	Ferecatu, Alina, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/50931
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jespers, Wessel. (2019). Optimizing search advertisements with consumer involvement. In Marketing Management.http://hdl.handle.net/2105/50931

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