Additional Metadata
Keywords Non-alcoholic beer, Nudge, Perceptual priming, Behavioural mimicry, Positioning, Choice architecture
Thesis Advisor Loosschilder, Gerard, Smidts, Ale
Persistent URL hdl.handle.net/2105/51076
Series Marketing Management
Citation
Verhagen de Winter, Chantal. (2019, December 20). Nudging beverage choice in social settings. Marketing Management. Retrieved from http://hdl.handle.net/2105/51076