Additional Metadata
Keywords organisational conduct, second and third party usage, consumer responses to unethical conduct, moral outrage, moral identity, political affiliation, unethical conduct
Thesis Advisor Jacobs, Gabriele, Liberali, Jordana
Persistent URL
Series Marketing Management
Wichert, Ellen. (2020, January 24). Consumer responses to corporate misconduct. Affected by one’s moral identity and political affiliation. Marketing Management. Retrieved from