The Identifiable Gift Effect: The roles of donation format and trust in cause-related marketing

Additional Metadata
Keywords	CRM, BOGO, WTP, Trust, Charity, Donation
Thesis Advisor	Genevsky, Alex, Bhattacharjee, Amit
Persistent URL	hdl.handle.net/2105/51541
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Whitehead, Ruth. (2019, September 19). The Identifiable Gift Effect: The roles of donation format and trust in cause-related marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/51541

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