The Identifiable Gift Effect: The roles of donation format and trust in cause-related marketing

Additional Metadata
Keywords	CRM, BOGO, WTP, Trust, Charity, Donation
Thesis Advisor	Genevsky, Alex, Bhattacharjee, Amit
Persistent URL	hdl.handle.net/2105/51541
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Whitehead, Ruth. (2019). The Identifiable Gift Effect: The roles of donation format and trust in cause-related marketing. In Marketing Management.http://hdl.handle.net/2105/51541

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