The Democratization of Innovation: The effect of customer empowerment in new product development (NPD) processes on observer-consumers’ brand equity perceptions and behavioral intentions in the travel goods industry

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Keywords	co-creation, new product development, user innovation, customer empowerment, new products, customer empowerment
Thesis Advisor	van t Klooster, Erik, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/51542
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Liu, Vanessa. (2019, August 31). The Democratization of Innovation: The effect of customer empowerment in new product development (NPD) processes on observer-consumers’ brand equity perceptions and behavioral intentions in the travel goods industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/51542

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