Making fashion advertisements appealing to every body - The effect of size-inclusive fashion marketing on purchase intention

Additional Metadata
Keywords	fashion marketing, appearance self-esteem, size-inclusive marketing, body comparison, perceived similarity, fashion advertisements
Thesis Advisor	van Overveld, Mark, Gai, Jia
Persistent URL	hdl.handle.net/2105/51933
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Thäuser, Julia. (2020, March 27). Making fashion advertisements appealing to every body - The effect of size-inclusive fashion marketing on purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/51933

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