2020-03-27
Making fashion advertisements appealing to every body - The effect of size-inclusive fashion marketing on purchase intention
Publication
Publication
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van Overveld, Mark, Gai, Jia | |
hdl.handle.net/2105/51933 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Thäuser, Julia. (2020, March 27). Making fashion advertisements appealing to every body - The effect of size-inclusive fashion marketing on purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/51933
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