Additional Metadata
Keywords fashion marketing, appearance self-esteem, size-inclusive marketing, body comparison, perceived similarity, fashion advertisements
Thesis Advisor van Overveld, Mark, Gai, Jia
Persistent URL hdl.handle.net/2105/51933
Series Marketing Management
Citation
Thäuser, Julia. (2020, March 27). Making fashion advertisements appealing to every body - The effect of size-inclusive fashion marketing on purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/51933