2020-03-27
The impact of advertising strategies and green involvement on purchase intention of sustainable products in the apparel industry
Publication
Publication
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Van den Bergh, B., van Overveld, Mark | |
hdl.handle.net/2105/51934 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Rovers, Josje. (2020, March 27). The impact of advertising strategies and green involvement on purchase intention of sustainable products in the apparel industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/51934
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