Additional Metadata
Keywords Advertisements, brand extensions, purchase intention, green involvement, green products
Thesis Advisor Van den Bergh, B., van Overveld, Mark
Persistent URL hdl.handle.net/2105/51934
Series Marketing Management
Citation
Rovers, Josje. (2020, March 27). The impact of advertising strategies and green involvement on purchase intention of sustainable products in the apparel industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/51934