The impact of advertising strategies and green involvement on purchase intention of sustainable products in the apparel industry

Additional Metadata
Keywords	Advertisements, brand extensions, purchase intention, green involvement, green products
Thesis Advisor	Van den Bergh, B., van Overveld, Mark
Persistent URL	hdl.handle.net/2105/51934
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rovers, Josje. (2020). The impact of advertising strategies and green involvement on purchase intention of sustainable products in the apparel industry. In Marketing Management.http://hdl.handle.net/2105/51934

Publication